Job Description / Tasks
We are currently hiring a Performance Marketing Manager with a successful track record to drive revenue, user acquisition, and brand awareness.
Description/Tasks
Creating and executing a strong performance marketing strategy & execution plan
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Implementing A/B testing and conversion rate optimization
Ensuring successful planning, execution, and optimization for key traffic KPIs via paid channels
Identifying and testing new channels to continue to meet or exceed established critical metrics
Implementing lead generation strategies
Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Staying updated with the latest performance marketing trends and technologies
Requirements/Skills
You have a degree in Marketing, Business Administration, or a related field
You have prior experience in a similar role
You have solid expertise in campaign and channel analysis and reporting
You have a solid working experience with Google Ads, Analytics, Tag Manager, and Looker Studio
Experience working with email marketing tools such as Mailerlite
Proficiency in setting up team OKRs based on primary business objectives
Budget allocation and management for all advertising channels
You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
You are a highly goal-oriented individual and have excellent communication skills
You are open-minded, curious, and a strong problem solver
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