We are seeking a highly skilled Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing channels and strategies, with a proven track record of managing successful performance marketing campaigns.
Job Description:
A Performance Marketing Specialist is a marketing professional responsible for managing and optimizing digital marketing campaigns to achieve specific business goals. They use data-driven insights to create and implement paid advertising campaigns across various digital channels such as search engines, social media platforms, and display networks.
Key Responsibilities:
- Develop, implement, and manage performance marketing campaigns across various digital channels, including search engines, social media platforms, and display networks.
- Conduct keyword research, create ad copy, optimize bidding strategies, and monitor campaign performance to maximize ROI and achieve advertising objectives such as lead generation or website traffic.
- Regularly analyze and report on campaign performance, making data-driven decisions to optimize campaigns and improve overall marketing performance.