We are seeking a dynamic and results-oriented Performance Marketing Manager to lead our digital advertising efforts and drive measurable growth for our organization. This role involves overseeing paid media strategies, fostering partnerships, and leveraging data to inform decisions that enhance customer acquisition, retention, and overall business performance.
Responsibilities:
• Develop and execute comprehensive performance marketing strategies aligned with key business objectives such as customer acquisition, lead generation, and revenue growth.
• Manage and mentor a team of marketing specialists, providing guidance, performance feedback, and professional development opportunities to ensure team success and alignment with goals.
• Plan, budget, and prioritize marketing initiatives, including campaign timelines, resource allocation, and risk assessment, to deliver projects on time and within scope.
• Build and maintain strong relationships with advertising partners, ad networks, and platforms to expand collaborations, negotiate favorable terms, and identify new opportunities for growth and innovation.
• Lead the execution of diverse Google Ads campaigns, from initial setup and optimization to scaling and troubleshooting, ensuring adherence to best practices and achieving KPIs such as CPA, CPL, and CTR.
• Integrate retention marketing tactics and marketing automation tools to nurture leads, re-engage existing customers, and enhance lifetime value through personalized campaigns and automated workflows.
• Analyze performance data from various sources (e.g., Google Analytics 4, ad platforms, automation systems) to make data-driven decisions, identify trends, and recommend actionable insights for continuous improvement.
• Collaborate cross-functionally with internal stakeholders, including sales, product, and creative teams, to align marketing efforts with broader company goals and ensure seamless communication.
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