We are looking for a highly skilled and motivated Senior Paid Media Specialist to join our performance marketing team. The ideal candidate will have strong experience in designing, managing, and optimizing multi-channel paid advertising campaigns. You will play a critical role in driving user acquisition and achieving business goals by reducing Customer Acquisition Cost (CAC) and Cost Per Lead (CPL). Reporting to the Acquisition Team Lead, you will collaborate closely with Retention, Data Analytics, and Product teams.
Responsibilities
- Design, execute, and optimize paid media campaigns across platforms including Google Ads (Search, Performance Max, Demand Gen, Display, and Video), Iranian ad networks (e.g., Yektanet, Tapsell, Mediaad), and Telegram Ads
- Develop creative strategies to attract high-quality leads for our financial products in alignment with user acquisition and cross-sell goals
- Manage campaign budgets effectively with a focus on key performance metrics such as CAC, CPL, ROAS, and CTR
- Implement and manage event tracking via Google Tag Manager to monitor user behavior
- Analyze campaign performance and user journeys using Google Analytics 4 (GA4) and Yandex Metrica
- Build and maintain performance dashboards to track KPIs and identify optimization opportunities
- Conduct A/B testing and multivariate testing to improve ad creatives, landing pages, and targeting strategies
- Apply Attribution Modeling (e.g., Multi-Touch Attribution) to evaluate channel performance and optimize budget allocation
- Perform competitive analysis to identify trends, gaps, and new advertising opportunities
- Collaborate with Retention and Analytics teams to align acquisition strategies with broader business goals
- Prepare detailed performance reports and present actionable insights and recommendations to stakeholders
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