Hiring CRM Analyst

We are looking for a rock star individual to join our Snapp CRM team to boost our business growth by leveraging commercial insights, analytics and customer lifecycle management. CRM team in Snapp is responsible to accelerate ride growth and market share while managing customer retention and frequency cohorts using right customer segmentation, rigorous AB testing, and insightful reporting

Job description:
Planning and execution of weekly CRM campaigns with the help of commercial insights and efficient customer segmentation
Implement customer-focused lifecycle campaigns to onboard, increase frequency, enhance loyalty, and reduce churn of ride-hailing service customers with a clear focus on improving their retention rates and CLV
Perform rigorous A/B and multivariate testing to optimize key performance metrics
Set up efficient reporting that provides timely feedback and valuable insights to form future strategies