Summary
In charge ofcreation and implementation of marketing and communication plans for SciTech. We arelooking for an experienced brand manager to develop and implement marketing activities that willincrease consumer awareness, brand value and market share.
Responsibilities
-Research and analyze local and global market trends in the sanitary ware industryin order toevaluate and improve SciTech’s product portfolio.
-Research and analyze consumer behaviorin order toconducta comprehensive consumersegmentationstudyforSciTech.
-Prepare an AnnualCommunicationPlanthat would resultinincreased consumer awareness,sales and market share for SciTech.
-Using the SMART (specific, measurable, achievable, realistic & timely) methodology, translatethe Annual Communication Plan into monthly activities with budget requirements.
-Put together a comprehensive study of main advertising agencies operating in Iran in order toselect the best agency for SciTech.
-Create a new and updated brand book for SciTech.
-Oversee the production of advertisements, promotionalandcampaign materials.
-Compile a monthly media (television, outdoor, social media, digital) report that would providedetails on key competition, main marketing initiatives; including new product launches.
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