- Website traffic analysis (Google Analytics, Net Insight, Omniture, Web Trends , ...)
- Mobile Marketing (Upgrade the number of app install, daily visits and improve the conversion rate in the application)
- Measurement of various conversion rate optimization tests (A/B and multivariate testing) and achieve performance target
- budgetary control of Channels
- Optimizing performance and resource consumption
- Evaluate and Optimize customer experience on different channels (end to end sales funnel)
- Utilizing a range of techniques including paid search PPC, CPI, CPM
Collaborate with agencies and other partners