Main responsibilities:
• Drive the product and business-planning process across cross-functional teams of the company
• Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
• Assess current competitor offerings, seeking opportunities for differentiation
• Analyze product requirements and develop appropriate programs and manage product backlog to ensure they’re successful achieved.
• Develop, implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate to-market plans
Daily and Monthly Responsibilities:
• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
• Develop product positioning and messaging about product's features across primary market segments
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